The Middle East’s booming US billion a year audio visual business is turning an eye to the education sector, which is seen as an opportunity for growth, as younger generations are increasingly more tech savvy and educational institutions look for more interactive learning technology solutions in the classroom, according to PALME Middle East.
PALME Middle East is a special showcase event for the professional audio-visual, light, and sound industry. The show, which opened on April 26 will run until April 28 at the Dubai International Exhibition and Convention Centre.
Wavex Touch, a leading manufacturer and distributor of high-end AV equipment is among many other major players in the AV and systems integrations technologies industry launching new products at PALME Middle East.
“We have made some major initiatives in interactive technology solutions in the Middle East, not only in the corporate segment, but also in the education segment of our business,” stated Doaa Ramadan, director, Middle East and Africa Operations, Wavex Touch.
“There has been huge growth in the education sector, with governments investing in large universities and colleges. Countries like Saudi Arabia, Qatar and the UAE are taking the initiative to create better teaching and learning environments, with interactive classroom technology a key focal point”.
Wavex Touch, who are gold sponsors at PALME Middle East, will be launching several products at the exhibition, including two products specifically targeting the education sector – the Wavex Interactive Whiteboards, and the Wavex Interactive Classroom software, where teachers can remotely manage and control students’ PCs in a classroom.
“We have been looking at opportunities to expand into the Middle East education market for quite some time and PALME Middle East has given us the ideal platform to launch our products and try to breakthrough,” added Ramadan.
Now in its ninth year, PALME Middle East will attract 200 exhibitors and more than 6,500 visitors from 68 countries as the industry looks towards major growth over the next few years. Several other major players will be using the show as a platform to launch their latest offerings.
Sony Professional Solutions, silver sponsors of the event, is a first time exhibitor at PALME. View our special interview with Hidenori Taguchi, Head of Marketing, Sony PSMEA in our Videos section.
Mitsubishi Electric is also showcasing for the first time outside of Europe its revolutionary 50″ DLP Multi-Touch cube and 52″ LCD dual-touch screen systems.
Extron, a leading manufacturer of professional AV system products, is exhibiting its newest products for AV system integration.
Broadcastpro Middle East
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